David is a thought-leading strategist with a broad background in business and technology. He joined Jason at Tonic in 2008, bringing an innovative approach and entrepreneurial spirit to the branding craft. He has since partnered with Jason on many ventures, resulting in market-changing ideas and products. Always up for adventure both in the office and out, weekends will usually find David in the saddle of a dirt bike, rock-climbing local crags, or out enjoying the backcountry with his friends and family of six.
Rachel McKnett has been active in the advertising and marketing industry for over 15 years. While at DDB Los Angeles, she worked on award-winning campaigns with clients like Epson America, Inc. and Wells Fargo, before bringing her knack for management, strategic thinking and copywriting to the consumer goods industry. One who constantly feels the draw of both the big city and a tropical beach, Rachel has a passion for travel, interesting books, clever ideas, and enjoys a good lemon drop martini.
A hospitality industry veteran for over 15 years, Karl has consulted for some of LA’s top restaurants, brands, and private clients. Currently he is the Director of Business Development for a start-up distillery, loft & bear, and owner of Spirit & Spoon, where he visually works his palatable magic. When not behind a camera or making libations, Karl enjoys farmers markets, yoga, meditation, nature, unexpected adventures, and all things food.
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